Enterprise launches first franchise operation

Discussion in 'Other Car Rental Programs' started by sobore, Dec 6, 2012.

  1. sobore
    Original Member

    sobore Gold Member

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    Enterprise has announced that, for the first time in its more than 55-year history, the company is franchising its flagship Enterprise Rent-A-Car brand, as it appoints Guerin Car Rental Solutions as a franchisee in Portugal.

    This agreement brings the Enterprise Rent-A-Car brand’s European presence to six countries – the UK, Germany, Ireland, France, Spain and Portugal – representing more than 65 per cent of the European car rental market.

    The company also announced it is re-branding the recently acquired Citer and Atesa operations in France and Spain, taking the total number of corporate-owned and franchise Enterprise Rent-A-Car locations in Europe to over 1,000.

    Today, the European Enterprise Rent-A-Car network operates more than 100,000 vehicles.
    “We are committed to developing a comprehensive network of rental car businesses across Europe and beyond,” said Jim Burrell, senior vice president, Europe, for Enterprise Holdings.

    Read More: http://www.breakingtravelnews.com/news/article/enterprise-launches-first-franchise-operation/
  2. pyndasky

    pyndasky Silver Member

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    hmmm.... "Europe and beyond...", impressive... in a Buzz Lightyear kinda way!!!

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