Emirates launches new “Hello Tomorrow” brand

Discussion in 'Emirates | Skywards' started by sobore, Apr 4, 2012.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

    Messages:
    12,421
    Likes Received:
    33,847
    Status Points:
    16,520
    http://www.allghananews.com/business/1695-emirates-launches-new-hello-tomorrow-brand

    Emirates Airlines has launched a new global brand platform and direction themed, “Hello Tomorrow”, to position the global airline as the enabler of global connectivity and meaningful experiences.
    The new brand is part of an integrated marketing communications campaign, with a new brand promise, being embarked on by the airline in its evolution from a travel brand to a global lifestyle brand.
    A statement issued in Accra on Tuesday by Strategic Communications Africa (StratComm Africa), Communications consultants for Emirates in Ghana, said “Hello Tomorrow” which reflects an effort to target a younger audience, is designed for the age of consumer engagement and empowerment, was about inspiring people to greet tomorrow’s unlimited potential, now.


    Read more: allghananews.com - Emirates launches new “Hello Tomorrow” brand http://www.allghananews.com/business/1695-emirates-launches-new-hello-tomorrow-brand#ixzz1r4HId8PX
     
    OY-JFS likes this.

Share This Page