Emirates launches global talent hunt

Discussion in 'Other Airlines | Middle East/Africa' started by sobore, Jun 29, 2011.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    Emirates Airline has launched the Skywards Future Artists Competition 2011 to discover new budding artists around the world.

    The winning artwork will be displayed on the Skywards 2012 membership cards, Emirates’ frequent flyer programme.

    Emirates states this is a part of its initiative to support the arts; whether a young art student just entering the field or an experienced artist who has never exhibited their work, the airline wants to give artists worldwide the opportunity to showcase their work.

    The competition is open to all artists, regardless of medium: sculpture, photography and paintings are welcome. Three winning entries will be chosen and the image of the selected artwork will also be used in all supporting online and offline communications and promotional material; each artist’s name will be displayed alongside their winning artwork.

    “As a dynamic, growing airline with a global perspective, Emirates, through the Skywards frequent flyer programme, wants to give artists around the world a chance to showcase their artistic vision,” says Brian LaBelle, Senior Vice-President, Skywards. “Skywards’ members are global travellers with an eye to innovation...”

    In addition to the yearlong global exposure of their art, the three winners will receive a commission of $5000 and will be flown to Dubai, where their winning entry and design portfolio will be exhibited at the Art Dubai fair in early 2012.

    Art Dubai is the leading contemporary art fair in the Middle East, North Africa and South Asia and is attended by art critics, collectors and gallery owners from around the world.

    Judging will be conducted by a panel of industry professionals, experts, and Skywards members. The panel of judges will create a shortlist of entries, which will then be judged by the Skywards members through a voting process on the website. Among the judging criteria are creative merit, technical excellence and suitability for end use.

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