Well, this has just hit my inbox within the last hour and I'm still breaking down the information - so here's the details so far: Program is called A|Club Places Uses Facebook Places check-ins Participants can earn A|Club points and special social badges from their check-ins and visits to over 2,300 Accor properties worldwide How to register Like the official A|Club page on Facebook: http://www.facebook.com/AClubofficial?sk=app_156980291047774 Once you've liked the page, press the Go button to link your A|Club account details to your Facebook profile, and permit Accor's A|Club Places application to access information from your Facebook account. How to earn points Once you have linked your account & authorised information access (see above) - use the Facebook application on your compatible phone or device, and using the Places or Nearby functions simply check-in at the Accor hotel you're currently at. According to the graphics, points can be earned from visits to the following chains: Sofitel Pullman MGallery Novotel Suite Novotel Mecure Adagio ibis All Seasons How many points can I earn from check-ins? Sorry, I don't have the answer to that question yet, the page doesn't share that information. More info as it comes to hand, and there's no info on the main A|Club website as yet about it, nor the Accor Group website press section.