As an executive platinum member a bulk of the time, I am flying business using the upgrade. The few times, I have traveled coach, I am bummed at the limitation of free alcohol drinks served. On this last flight, the air-hostess looked up the manual and showed me it was only one free alcoholic drink. In previous flights, the hostesses may not have read the manual but provided multiple drinks. I strongly recommending allowing at least 2 free drinks when executive platinum people fly coach. And come to think of it why limit it to 2?