Downtown Kitchener Ribfest & Craft Beer Show Goes High Tech With LoyaltyMatch

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Jun 12, 2015.  |  Print Topic

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    Craft beer fans and brewers will know each other better using digital passport mobile app developed by Kitchener-based company

    Kitchener, Ont. – June 12, 2015 – Impact Events Group Inc has selected local software loyalty and gamification company LoyaltyMatch Inc. to provide the LoyaltyMatch “Digital Passport” for the 12th annual Downtown Kitchener Ribfest & Craft Beer Show, July 17-19, in Victoria Park.

    Kitchener-based Impact Events produces the admission-free annual event, which is expected to attract more than 30,000 fans to savour the flavours of barbequed ribs and chicken and great craft-brewed beers while enjoying live entertainment outdoors. By accessing the LoyaltyMatch “Digital Passport” via their smartphone at attendees will be able interact with craft brewers using game and contest features. They will also be able to rate their beer samples, keep notes on those samples, share their opinions directly with vendors and share their reviews with the world via social media. Each note made in the passport will result in it being stamped automatically. Those who collect a special stamp for completing an online survey will be entered into a draw to win a Broil King BBQ.

    "We are always looking for ways to set our events apart and we believe the digital passport will do that this year. Working with the team at LoyaltyMatch to offer the passport means attendees and vendors will benefit in a way that no other festival like this can offer. Attendees take home memories and vendors are left with information and data that will help them grow their businesses," said Guy Exley, Impact Events Group principal.

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