My company sells business to business products, and we are considering offering miles as a loyalty incentive program. It is not a small investment if we try to include all (or even the most popular) airline programs. We would appreciate feedback from other business owners who have tried a similar incentive program. Our primary goal is to get some advice on whether we should start with just one airline, or if that would give us enough of a trial to make a determination of efficacy. If one airline is your recommendation, which one would you try? We have seen many business to consumer businesses succeed with such offerings, but it doesn't seem to be offered by B2B companies - at least not in our market. It seems that it might tip the scale in our favor for many buyers, especially those who own their own small businesses. Our average sale is about $200, but it isn't all that rare that we get orders of five figures, too. We are a price-leading wholesaler, but we have sufficient margins to support such a program if it results in measurable increased volume. We don't want to give the appearance that we build the cost of this program into our prices (perception: prices too high) or that employed purchasing agents might be abusing their position for personal gain. OTOH, it might allow us to raise prices enough to cover it, as many buyers wouldn't use it, and monitoring the decision-making practices of purchasing agents isn't really our job. Anyone in a purchasing position is also invited to comment about how such an offer might impact your decision-making process. Thanks in advance for your input!