Does an Airline’s Social Media Presence Matter?

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  1. BoardingArea

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    A recent news item at The Street.com piqued my interest. The story was about how well the airlines were doing in social media. Toronto based Engagement Labs measures the social presence of brands on “networks like Facebook, Twitter, and YouTube.” According to the article, American came out on top for Twitter and Facebook, while United... Read full article The post Does an Airline’s Social Media Presence Matter? appeared first on MJ on Travel.

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