Here is my situation. I have 2 coach award tickets booked on Alaska next week to Kona. I used miles I received through the 40K sign up bonus. My husband got his ticket on Alaska using his AA miles. Since the time of booking I noticed they have first class tickets on the same flight for 37.5K and I was thinking about upgrading him. Problem is he said he doesn't want to upgrade unless we can also upgrade our tickets. I don't have the miles and the only choice I have is to buy a FC ticket and pay the $99 for the second ticket. I spoke to Alaska and they said I would then be charged $75 a ticket to cancel my award tickets. So for me I can't justify a cost of $850 just to sit in FC for this trip...(one way..2 people). The agent did mention to me that as my flight gets closer I might be able to "pay" to upgrade to first class. Has anyone seen this offered within 24 hours of a flight? I am also wondering if this is just an option for customers who purchase their ticket vs anyone using an award ticket. Personally I think my husband is a fool to pass up a chance to sit in FC!! Instead he will be stuck with me and an 8 year old in coach!