Do Colors Matter THAT Much?

Discussion in 'Blogstand' started by BoardingArea, Sep 14, 2014.  |  Print Topic

  1. BoardingArea

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    Don’t forget to enter the giveaway for the perfect travel accessory! Southwest, as reported widely last week, is the latest of the airline carriers to roll out a new branding of the colors that appear on their aircraft. American Airlines did that before with United and Delta happening before that. Do the colors of airlines really matter that much? Is it a subliminal thing for customers to be drawn to something that looks like a Crayola exhibit? (For the record – I like the colors!) Southwest is really making a big effort to connect on a deeper level with passengers by going so far as to use a heart to express their LUV (their word and stock symbol) for passengers. At least from the aspect of media exposure, it has seemed like it has been taken very favorably with stories still being written about the change and commercials still airing as prime spots. Of course, I would rather them use the money to drop their fares even more, but they... The post Do Colors Matter THAT Much? appeared first on Running with Miles.

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