Do alliances still engender airline loyalty?

Discussion in 'General Discussion | Travel' started by sobore, Oct 29, 2012.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

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    Ever since airline alliances first saw the light of day 25 years ago, it’s a given that member carriers favour fellow members above all else.

    After all, alliances were set up so that member carriers both large and small could compete more effectively on the world stage.

    But a series of developments in recent weeks has called alliance loyalty into question.
    The most striking example concerns Oneworld member Qantas which, after a 15-year relationship, has torn up its kangaroo route joint venture agreement with fellow carrier British Airways.
    Instead the Australian airline has decided to establish a huge marketing tie-up with Emirates – a non-aligned airline.

    An announcement now posted on the Qantas website proclaims. “Qantas + Emirates. The world’s leading airline partnership. Together we’re connecting the world.”
    But shouldn’t Qantas be promoting the networks of its fellow Oneworld members rather than those of an arch rival?

    Another example is Air Berlin. You wouldn’t think this value-for-money airline was a recent Oneworld recruit considering that it seems to work more closely with Oneworld’s rivals in Skyteam rather than with Oneworld itself.

    Hardly had the ink dried on the Qantas/Emirates tie-up when Air Berlin announced it was striking code-share deals with Air France, KLM and Gulf airline Etihad on routes between Europe, the Far East and Australia.

    And now during an interview with Germany’s Frankfurter Allgemeine, Air France’s chief executive Alexandre de Juniac hinted of even closer ties, “With Air Berlin we want to expand the important markets of Germany and Eastern Europe. We know the airline well.”

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  2. NYCUA1K

    NYCUA1K Gold Member

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    This seems to me like a case of jumping to conclusion from too little or insufficient data. Individual airlines have always had ventures outside of alliances, so I do not see the big deal if some have decided to expand and explore the model during a global economic downturn....

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