Direct Marketing: Finding Loyalty in the Cloud

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Feb 23, 2012.  |  Print Topic

  1. Direct Marketing's latest issue published an article titled, Finding Loyalty in a Cloud. The article was coauthored by Brad Ball co-founder of LoyaltyMatch and provides insight into loyalty program SaaS software.

    From the article:

    Software-as-a-Service tools mean companies don’t have to be big to have a loyalty program

    There was a time when marketers focused on new products and new markets to find customers. Once the customers flocked to them retention became the goal and the challenge. For many large companies a loyalty program became the primary tool in building customer loyalty. The “not so large” did not have that option. Now size really doesn’t matter because Software-as-a-Service (SaaS) loyalty program platforms allow small and medium-sized businesses the opportunity to reward customers using their own loyalty programs.
    The advent of Software-as-a-Service and Cloud Computing has revolutionized the software industry by providing businesses of all sizes access to enterprise-grade software and services. SaaS and cloud environments are characterized by web-based delivery, multi-tenancy and centralized management and updates. They provide a new approach that is unlike that of traditional software. As a result, new infrastructure and supporting services, such as on-demand loyalty programs, are available to everyone.
    When choosing a loyalty program software platform businesses should take a strategic, long-term view and avoid short-term decisions that could result in an ongoing drain of valuable IT resources and exponential costs to the organization. It is equally critical that businesses consider the need for scalability, in terms of the growth of the loyalty program member base and the expansion of other business functions.
    Download: the article from Direct Marketing January issue (7mb)

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