I have not flown Alaska Airlines a single segment this year and I'm already mare than halfway to Gold requalification. Alaska's crazy high airfares combined with their LCC product have driven me to fly Delta. It appears Delta has been very clever in extending benefits to AS elites. I've been running 50% on upgrades, and the cleanliness of the planes and overall quality of the experience has definitely been north of expected. DL now has access to a pool of FFers who are conditioned to paying high prices for LCC quality and can now pick them off one by one simply by offering their own existing product. Have we AS elites been suffering from Stockholm Syndrome? With all of the downgrades the past couple of years, Alaska really isn't any great shakes anymore. I'm through with paying more for less and will be flying DL for the time being. I'll stick with Mileage Plan for accrual for now, but AS needs to get its act together.