Delta to sponsor Chelsea Football Club

Discussion in 'Delta Air Lines | SkyMiles' started by travelinmike33, Jun 25, 2012.  |  Print Topic

  1. travelinmike33
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    travelinmike33 Silver Member

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    http://news.delta.com/index.php?s=43&item=1647

    Seems like a good way to get a lot of international exposure. I'm not aware of any other US-based airlines sponsoring a Premiership team, but Emirates, Etihad, Malaysia and others get a ton of exposure through their sponsorship deals. Hopefully works out well.
     
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  2. daemon14

    daemon14 Gold Member

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    While I'm a fan of a Chelsea rival, this is a good move on Delta's part. The Premier League is watched by millions all over the world, including in Asia. Sponsoring the defending UEFA Champions League winners will definitely help.
     
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  3. NYBanker
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    NYBanker Gold Member

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    Makes sense.

    Everyone outside the US will surely be disappointed when they ultimately get on a Delta flight...but it will help brand awareness at least! ;)
     
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  4. daemon14

    daemon14 Gold Member

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    I wonder if you buy a Chelsea ticket, if it can be resold or refunded within 72 hours of the match ....
     
  5. daemon14

    daemon14 Gold Member

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    Of course, this is not as big a sponsoring gig as other airlines. Arsenal play at the Emirates Stadium and Manchester City play at the Etihad. QPR's majority ownership is by the guy who also owns AirAsia. Turkish Airlines has Manchester United players presenting its safety video and has them in many commercials.

    Chelsea is big in London, and that's important for Delta. They're also about to play some matches in the US, one of which is in New York ... great way to advertise JFK-LHR flights. The B/E product is pretty good on that route.
     
  6. TheBOSman

    TheBOSman Silver Member

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    As a Blues fan and an AA EXP, how do I reconcile these two things??? :D
     
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  7. daemon14

    daemon14 Gold Member

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    Either switch to DL, or switch to Fulham :D

    My new matched Turkish Elite status goes well with my fandom of Manchester United and the Lakers (Kobe Bryant) ;)
     
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  8. mersk862
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    mersk862 Gold Member

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    When I learned of this a couple of weeks ago, I was quite excited as a Blues fan. A couple of guys at work (Pool and Gunners supporters) were giving me a good natured ribbing about them now having conflicting loyalties. :)
     
  9. Photonerd71

    Photonerd71 Silver Member

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    Surprised more US companies don't jump on this train. Many of the big teams are owned by Americans anyway. (ManU, Arsenal and Liverpool off the top if my head)
     
  10. redtailshark

    redtailshark Silver Member

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    They don't need sponsorship. Russian robber-baron Abramovich has extremely deep pockets. They might benefit from managerial stability however.
     
  11. mersk862
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    mersk862 Gold Member

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    Though under the new UEFA Financial Fair Play rules, Abramovich simply can't spend his own cash anymore.
     

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