Delta to offer 'light shower' tech as jet lag cure

Discussion in 'Delta Air Lines | SkyMiles' started by sobore, Mar 8, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.industriesnews.net/story?sid=c213069539&cid=15

    A US airline is attempting to cure jet lag with a "light shower."

    Delta Air Lines unveiled its "Sanctuary Space" at a recent TED conference in the US, and it was the Phonton Shower that had everyone talking.

    The "shower", designed by Wieden Kennedy New York with the help of a sleep expert, is the first of its kind and claims to "wash away" the effects of jet lag on the body, News.com.au reported.
    "Research by Oxford neuroscience professor Russell Foster shows that bathing in light can alter natural circadian rhythms to help people recover from jet lag," a sign next to the Phonton Shower declared.

    "The photon shower by Delta puts this research into practice."
    It's a stall-like chamber that creates a light sequence for passengers to "bathe" in.
    Those wanting to try it out input their travel data on a touch screen inside the chamber for a personalised light sequence.


    Read More: http://www.industriesnews.net/story?sid=c213069539&cid=15
     
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  2. MSPeconomist
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    This is confusing. Is it already operational? In some SC? Where?

    The reference to Delta in the last paragraph made me think that this is about Delta shower fixture company and not Delta air lines, but the rest, including the source of the link, suggests that they really do mean Delta Air Lines.
     
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  3. sobore
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    sobore Gold Member

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    Yeah, there is a bit of confusion in the reporting. :confused: I concluded both Delta's were involved.
     
  4. Gargoyle
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    They can market it under the name Delta Dawn.
     
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  5. MSPeconomist
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    That sounds like the name of a southern stripper.
     
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  6. bigx0

    bigx0 Gold Member

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    I smell a trademark war now that they are getting into each others' business!
     
  7. Gargoyle
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    Or they could just merge, and have the new motto "Delta is All Washed Up"
    [​IMG]
     
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