Delta Should Trademark and Patent SkyMiles Program & Its Components

Discussion in 'Delta Air Lines | SkyMiles' started by chitownflyer, Jun 14, 2014.  |  Print Topic

  1. chitownflyer
    Original Member

    chitownflyer Silver Member

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    Since United has taken the liberty to adopt Delta's Medallion Qualifying Miles revenue spending requirements for elite status, and United again copied Delta's RDM earning scheme which awards miles based on a ratio of miles per dollar spent. Delta needs to protect its intellectual property in the SkyMiles program. Delta should patent and trademark the SkyMiles loyalty program and its components. When it releases its 5 tiered award redemption scheme next year, United will have to rightfully pay Delta a royalty or fee for copying its program. Our ATL friends should be financially compensated for their loyalty program undertakings.
     
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  2. Newscience

    Newscience Gold Member

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    "SkyPesos R Us"? :)
     
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  3. chitownflyer
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    chitownflyer Silver Member

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    In the loyalty traveler community, we may refer to DL's program as SkyPesos, but SkyMiles is the name by which Delta markets their program. The larger point is Delta should be compensated by those whom use their proprietary intellectual research for marketing purposes and the design of their frequent flyer program.
     
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  4. newbluesea
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    newbluesea Gold Member

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    Just assuming you are not being sarcastic.

    Lets see like in the inability to upgrade certain classes of fares or the total loss of all miles when one cancels an award with 72 hours of travel.... should I go on???

    Gee just because UAL followed DL does that makes them marketing geniuses?:rolleyes:
    Perhaps AA should have patented the novel concept of FF programs when they first came up with the idea 30+ years ago.... MP for sure wouldn't exist and perhaps we all would have better things to do with out time. :)
     
    Last edited: Jun 14, 2014
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  5. Counsellor
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    Counsellor Gold Member

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    " . . . better things to do with our time."

    What could be better than griping? :confused:
     
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  6. DiverDave
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    DiverDave Gold Member

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    In many ways, Delta is just following the road plowed by WN and B6 in terms of moving to a revenue based program.

    In many ways, UA is following that lead and just price-matching Delta. :eek:

    David
     
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  7. eponymous_coward
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    eponymous_coward Gold Member

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    SkyMiles® IS trademarked, patenting likely has a prior art problem.
     
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  8. chitownflyer
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    chitownflyer Silver Member

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    They should trademark the terms defining and associated with their award program so they can collect royalties from copycats.
     
  9. okrogius

    okrogius Silver Member

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    There's a greater benefit to DL in having UA copy them exactly without any obstacles - this way they can compete just on actual product/service rather than loyalty programs where they have a strong advantage.
     
  10. anileze

    anileze Gold Member

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    Let them make it open source ;) Let everyone copy it. Why should only few of us experience the pain ? Level the playing field.
     
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