Delta Points - Is the change to revenue based inevitable for all airlines? An interesting...

Discussion in 'Blogstand' started by BoardingArea, Mar 25, 2014.

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    Peter Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania, talks above about Delta’s new Skymiles2015 program. I encourage you to sit thorough all 15 minutes of it. It is telling but to me it raises as many questions as it answers. The first thing that hits...
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