Crowne Plaza Jordan Dead Sea Resort and Spa Now Open

Discussion in 'IHG | Rewards Club/Ambassador' started by Jimgotkp, Oct 9, 2012.  |  Print Topic

  1. Jimgotkp
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    Jimgotkp Gold Member

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    InterContinental Hotels Group announced that the Crowne Plaza Jordan Dead Sea Resort and Spa is now open for business.
    The resort is the third Crowne Plaza to open in Jordan, joining Crowne Plaza Petra and Crowne Plaza Amman. The hotel group now has seven hotels in the country including Holiday Inn Dead Sea Resort and the InterContinental Jordan.
    The property offers 420 rooms, including a Presidential Suite and Royal Suite, and that it is 30 minutes away from the capital Amman and 45 minutes from Queen Alia International Airport.
     
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  2. uggboy
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    It's great to that IHG grows further in Jordan too. Thanks for sharing.:)
     
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  3. Jimgotkp
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    Looks like a beautiful property too! :)
     
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  4. uggboy
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    Indeed, I find interesting how Crowne Plaza makes waves with new build properties and get's decidedly more upscale and innovative too.
     
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  5. Jimgotkp
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    Maybe so the brand is known as more of an upper upscale one? There's a huge gap between IC's and CP's so this is a great way in doing so. I remember reading an article about how IHG wanted to do this which meant a lot of CPs would be kicked out for not performing to standards.
     
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  6. uggboy
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    Indeed, within the US they forced out many outdated CPs who don't wanted to move up the latter anymore, in Europe they have a lot of innovation right now and move into the right direction with creative design, service and food offerings and in Asia, they're going an even better way IMHO, build new properties and open up true innovation and some go to great length to achieve 5 star standards.

    It's not really about of being better or the same as IC, it's about IMHO that CP finds it's own feet and performs in a way which supports the other brands too within IHG incl. Holiday Inn one step down, Indigo which is there boutique brand and IC of course which is one step up in the food chain.
     
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  7. Jimgotkp
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    Good point. As they say.... finding their own culture as well :)
     
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  8. uggboy
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    Culture and identity is important for all hotel chains these days, only so they communicate and draw the right costumer / guest to their property. It's all about lifestyle, innovation and keeping things interesting, this formula should help many overcome the dilemma of keeping their guest happy and loyal, on the other side these days it is very difficult to keep people's attention for too long, the distractions from other chains for example are there and as we all know, the biggest "shouter" will eventual get the guest, but loyalty that's another matter.
     
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