Coming Soon: Just Tweet ‘Buy’ to Purchase Flight

Discussion in 'Travel Technology' started by sobore, Apr 27, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    Ever see an airline sale advertised on Twitter? Tweeting about last-minute deals is a great way for airlines to move unsold seats. Here’s a recent deal tweeted by an airline:
    “Boston to Dallas flights from $99 one-way!”

    Hmm. Well that sounds pretty good. What happens next? Click on the link to take you to the page where you can buy the airfare on, of course.

    But maybe something happens along the way. The page takes more than a second to load and you get distracted. You get caught up in an email to your boss and forget about the sale. You remember and go back, but the seats are gone. Or you get on the correct page and it’s not immediately clear how to purchase. Again, you’re distracted. And then you forget all about it for a while. And you never do buy those $99 tickets to Dallas.

    You’re not alone. Nearly 40 percent of potential buyers get lost in the conversion from Twitter to website, said Steven Frischling, founder of the Travel Strategist, which specializes in the research, development and implementation of social media strategy for airline, aerospace and travel companies.

    So what’s the solution? It may be TweetAFlight.

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