Comfort brands to open first hotel to feature New Truly Yours Design

Discussion in 'Choice | Privileges' started by sobore, May 21, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    Announced at its franchisor's 58th Annual Convention in Las Vegas, the first-ever Comfort hotel to feature the brand's entirely new design package is scheduled to open next month - the Comfort Inn & Suites hotel of Spokane Valley, Wash. As the first hotel to boast the new Comfort design, the recently-converted Spokane Valley Comfort Inn & Suites hotel replaced all of its existing furniture, fixtures, and equipment to incorporate the new Comfort Truly Yours prototype design package.

    After announcing a completely new design for the Comfort Inn and Comfort Suites brands at last year's convention and an aggressive new Redefined & Redesigned strategy for the Comfort brand franchise family this past January, it's time to check-in on the Comfort brand's strong momentum. The new Truly Yours Comfort hotel prototype was designed using feedback from more than 1,500 guests, which showed that overall intent to stay nearly doubled for consumers in response to the new Comfort Inn and Comfort Suites designs and that guests are willing to pay significantly more on average per night compared to the current design. More than 100 Comfort properties have already began implementing elements from the new design package.

    Also announced at this year's Convention is the rollout of the Comfort "Your First Impression" brand program. This program will take the guest's first impression to a new level, including new signature front desk experiences and new uniforms at every domestic franchised Comfort location within 2012 -that's more than 2,000 new front desk areas and more than 40,000 hotel employees sporting upgraded new uniforms by the end of this year. The front desk experience for guests will feature a redesigned "welcome wall" incorporating a reception desk and stone backdrop with soft integrated lighting.

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