Coffeeshop “disloyalty program” rewards you for trying different cafes

Discussion in 'Other Loyalty Programs' started by sobore, Jan 28, 2014.

  1. sobore
    Original Member

    sobore Gold Member

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    As a rule, coffee shops try to reward customers for coming back again and again — buy 10 cups, and you’ll get one free. But the D.C. Disloyal card instead rewards customers for trying new spots. Get the card punched at six independent coffee shops across the city, and get a free cup at the end — from whichever establishment you choose.

    This program recognizes that even capitalism isn’t always a zero sum game, so it treats indie coffee shops as one interconnected community, instead of as competitors. Here’s what the creators wrote about the card:

    A scene like this deserves not a loyalty card but a disloyalty card, which encourages people to visit different neighborhoods, try coffee from different roasters each shop presents on their menus, and meet some awesome coffee professionals.

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    foxberg, Gargoyle, zphelj and 3 others like this.
  2. Newscience

    Newscience Gold Member

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    Thanks for posting this, sobore! And a "disloyalty program" coming out of our nation's capitol should surprise no one, given the political climate! :rolleyes:
    foxberg, Gargoyle, uggboy and 2 others like this.

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