Club Clarins: A Step Towards the Single Customer View

Discussion in 'LoyaltyMatch' started by @LoyaltyMatch, Apr 11, 2014.  |  Print Topic

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    Today Econsultancy published an article Club Clarins: a step towards the single customer view which articulates Clarins processes to gather as much of this consumer purchase data as possible, to aid marketing and inform product strategy.

    As the article states, "It's clear that (Clarins) current priority is uniting data. Companies are striving for the single customer view, allowing smarter marketing and increasing customer lifetime value or better mapping the customer journey." LoyaltyMatch is pleased to assist Club Clarins in building their customer's journey and the steps to a single view of the customer.

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