Check Out The New Custom Bikes At The W London It’s turning into a fully fledged cultural Wuv-in at the W London right now. First, the (W)riters Library. Now, something that will appeal to design freaks and health heads alike: bikes! http://www.hotelchatter.com/story/2...heck_Out_The_New_Custom_Bikes_At_The_W_London But the most spectacular is Ron Arad’s, which he’s called “reinventing the wheel”. It has metal wheels that look more like daisies than circles, but it’s a fully functioning bike (albeit a slightly bumpy ride – we gave it a roll last week).