Chase Will Keep Issuing the Southwest Credit Card. As Deals Get More Expensive for Banks,...

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    The Southwest Airlines - Chase relationship was up for renewal. That's a big deal for cardmembers, and also for folks with Chase Ultimate Rewards points because those points transfer to Southwest. Back in April Southwest engaged an investment bank to evaluate options. I wrote at the time that I expected Chase to retain the card "because it’s more valuable to them than a new bank [because of their installed cardmember base], and because they have the resources." And indeed Chase has secured a multi-year extension of the Southwest co-brand. Continue reading Chase Will Keep Issuing the Southwest Credit Card. As Deals Get More Expensive for Banks, What’s Next?...

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