I Just received an email survey from Chase that asked me about a potential new United credit card and my opinions about some of the features. The survey clearly states that this isn't available now, just concepts... but I think we can all get an idea of where some of the thinking is from the potential features being discussed. Here are 14 of the features that were being surveyed. These were presented as 8 different sets of card offers - A or B (x8) with a complete set of features for each --- categories included United Rewards, United Bonus Rewards, PQM, Redemption Opportunities, Status Level Benefits, United Travel, United Lifestyle, United Protection. The annual fees ranged from 100-300 and no interest rate, foreign exchange fee or other financial terms were surveyed. Here are some of the features that were included in that matrix survey -- not in any order ... Earn 3 miles per $1 on United purchases, 2 miles per $1 on dining & 1 mile per $1 for everything else (No maximum and miles don't expire) Convert 2 Card miles to 1 Premier Qualifying Miles (PQM) with a cap of 15,000 PQM per calendar year Earn 5,000 Premier Qualifying Miles (PQM) for every $35,000 you spend in a calendar year (cap of 10k PQM/yr) Earn 10,000 miles after you spend $25,000 on your card, 1x per calendar year As a Premier member you’ll receive confirmation for your companion upgrade at the same time you are confirmed for a first class upgrade Free Checked Bag: 1 standard bag for up to 2 people. Priority Boarding: Group 4 boarding (after Premiers, before general boarding) United Club Passes: Receive 2 United Club Passes every year Complimentary access to Wi-Fi on United enabled aircraft 50% off 2 Standard Awards (e.g. 25,000 miles versus 50,000 miles) 1x per year 20% off Standard Award redemption (e.g. 40,000 miles versus 50,000 miles) up to 4 award tickets per year Receive priority on the first class upgrade list within your Premier status level Retain your Premier status level for the following year even if you do not earn sufficient PQM ( 1x every 3 years) Earn a 1 level-status upgrade on your Million Miler Status So, let's start with the premise that someone is really thinking hard about how to share elite benefits with more people -- more cardholders. Someone said it early one -- when everyone is elite, no one is elite? #12 - priority over other elites -- I read that as if two 1Ks are up for a upgrade, the credit cardholder with this feature would trump. Nice. I though it was premier level, then fare ... #13 - the soft landing - is a nice touch. AA does is normally and CO used to do ... now a feature of the card. On one hand, would be nice if you had a dip in travel. On the other hand, great way to inflate (keep overinflated) the ranks. What I think would get people's undies in a twist .. #13 1-level Upgrade in MM status for cardholder .. that's great if you're a 2MM, you get 1K for life ... (hmm, didn't we have that before? Oh, right ...) but overall, it's inflationary. There are some interesting things in there - complimentary wifi - that would be killer if they actually get it installed, but let me tell you from the having fallen in love with WiFi on AA ... it's not fast, and when a whole bunch of folks are using it, it's REALLY not fast. Not sure giving it away like free candy is a good idea. The discounts for awards... nice touch... that may have helped me when I had to burn 100k for 2 FC seats BOS-LAX - not direct! - because there were _NO_ saver award availability 3 months out. Here's what I ended the survery with in the free text box: I'm already a 1K / 1MM and am a little underwhelmed by the travel benefits - I get them already (or should be getting them). I am intrigued about the "bump" in MM status, companion upgrades (could that be done on a single PNR or do you still have to split them)?Truthfully, I've moved most of my flying to AA and have become a Citi/AA cardholder, and it's going to take a lot of work to get me back - not a new credit card, but an airline that actually treats me with honesty, respect, runs their clean planes on time and their airports and lounges in an inviting, pleasant, and professional atmosphere.