I admit, when I first got my Chase Sapphire Preferred physical card, I was quite taken with it. And it definitely impressed; cashiers everywhere figured I was some rich guy with this weird new card, and it often struck up a conversation that was flattering. Then, once, I tried to use it to rent a car in Mexico. No-go. They couldn't take an imprint. Back to a traditional plastic card with raised numbers for that. Used it some more, but the interest started to ebb. Then, instead of interest, I started to have people annoyed with me for giving them some strange card with no logo. So now I've started to leave the card Visa-logo-side up when paying checks. Better, but some people still look at me quizzically. Then I had a lunch delivery guy who brought a thermal cc slip to rub over my card. He didn't know what to do. He finally just wrote in the numbers, but he wasn't sure his restaurant would be OK with it. More tension. What was cutting edge (metaphorically and literally) is now just becoming a pain. It takes extra explanation, and the initial interest in it is gone. And I'm not sure there's any real benefit to the new design.