Cathay Pacific to Offer Premium Economy

Discussion in 'Cathay Pacific | Asia Miles/Marco Polo Club' started by sobore, Aug 29, 2011.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://online.wsj.com/article/SB10001424053111904199404576537583029052552.html

    Cathay Pacific Airways Ltd. Chief Executive John Slosar said Monday that the Hong Kong-based carrier plans to launch premium economy cabins on long-haul flights from the second quarter of next year, tapping a new source of revenue from travellers who would like more space but don't want to fork out substantial business-class fares.

    The blue-chip airline will join a handful of other major regional carriers to offer the premium economy cabin—an intermediate step between coach and business class—at a time when many companies have cut executives' travel budgets amid global economic uncertainties.

    To stay competitive, many airlines have in recent years invested heavily in their long-haul business-class cabins, with amenities such as flat-lying beds becoming standard in the trade.

    Meanwhile, coach-class products have remained largely unchanged in terms of personal space, resulting in a significant price gap. A round-trip flight between Hong Kong and New York on Cathay Pacific's business class in September costs as much as six times the fare of a coach ticket, according to the airline's website.

    "The seat will be more like a regional business-class seat," Mr. Slosar said in a statement. "But it's not just the seat, we'll have an improved service as well," he said, noting that meals on the service will also be improved. Pricing and other specifics on the new cabins haven't yet been released.

    Read More: http://online.wsj.com/article/SB10001424053111904199404576537583029052552.html
     
  2. uggboy
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    uggboy Gold Member

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    This trend looks like here to stay not only with Cathay!:)
     
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  3. sobore
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    sobore Gold Member

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    Lets hope so! It's nice to have the PE option to bridge the gap between J and Y. :)
     
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  4. TRAVELSIG
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    This will be an interesting option- good offer from CX.
     
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  5. uggboy
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    uggboy Gold Member

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    And it is more affordable too!:)
     
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  6. uggboy
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    uggboy Gold Member

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    High quality is to be expected from this great airline!:)
     
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  7. Looking forward to the Cathay product. Flew Premium Econ for the first time on AF two weeks ago (CDG-JFK). More comfortable than Y, but glad I didn't have to sleep. Not a great seat to sleep when fully reclined.
     
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  8. TRAVELSIG
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    Agreed for sleeping it is not great: however it is better than economy, and is a good option when business is too expensive.
     
  9. Don't get me wrong. Premium econ is a good product. Especially if you take into account that at AF you have dedicated check-in counters and priority boarding. Given the fact that, in my opinion, CX normally offers a superior product compared to AF, I have high expectations of the CX PE class.
     
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  10. TRAVELSIG
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    Well said!
     
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  11. Globaliser
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