Cathay Pacific About to Rebrand, Focus on Its Core Asian-ness By Becoming an Online Travel...

Discussion in 'Blogstand' started by BoardingArea, Oct 22, 2014.  |  Print Topic

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    The American Airlines rebranding was incredibly expensive. And while it’s true that the new composite aircraft they’ve ordered need painting rather than brushed metal, painting all the aircraft anew – not to mention changing all the signage, even making new napkins and updating websites, was a huge undertaking. I’d suspect it didn’t help them on […] The post Cathay Pacific About to Rebrand, Focus on Its Core Asian-ness By Becoming an Online Travel Agency appeared first on View from the Wing.

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