Cathay Pacific’s Brand Refresh 2014

Discussion in 'Blogstand' started by BoardingArea, Oct 25, 2014.  |  Print Topic

  1. BoardingArea

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    This week Cathay Pacific has unveiled their rebranding, or I suppose brand refresh would be a more accurate term. They're calling it "the next chapter," and they've set up a website dedicated to the brand refresh. Here's how they describe it: "Today, we welcome a simpler, cleaner, more customer-focused Cathay Pacific brand. Our airline has been built on an absolute dedication to customers, service, quality and safety. As we continue on our journey, we are now unveiling a new design philosophy that will help us shape an even better experience for our customers. The fruit of an 18-month preparation effort, this new philosophy will guide the design of new websites, lounges, cabins, in-flight service, entertainment products and much more – all with greater consistency, beauty and efficiency. Beyond this, it also clearly defines who we are and what inspires us to help passengers travel well." The post Cathay Pacific’s Brand Refresh 2014 appeared first on One Mile at a Time.

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