This is actually a simple, in store, no effort promotion. Activate and receive 3 Bonus "Miles" for each dollar spent instore. Go to your "No Hassle Rewards" account and click on "Earn More" -> "In Store Offers" Its down at the bottom for me. Does this drive me to go out and buy MORE Starbucks? No, but getting 5% back when happen to need coffee in strange places for the next month will be nice.