I did this yesterday and was passed to the "retention specialist." I was offered a waiver of the $95 annual fee to keep the account open. I declined and explained to the CSR that the opportunity cost of spending on the BA card, with Avios glory, did not compare to their own Chase Continental PPMC. I advised him to consider this cost going forwards with the CO premium card. He told me "a number of others" had voiced the same complaint and taken the same action since Avios was unveiled. Any of you?