Can I have the Barbie Suite? Hotels play to children's fantasies to sell rooms

Discussion in 'Blogstand' started by sobore, May 2, 2011.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.usatoday.com/money/industries/travel/2011-05-01-fantasy-hotel-barbie-room-shrek_n.htm

    Hotels are turning to children's fantasy icons — such as Barbie, Shrek and Snow White — to sell rooms, possibly at higher prices, to attract families.

    Disney, Gaylord and the Dorchester Collection are among hotel operators trying to capitalize on pop culture to fill rooms on weekends when business travelers are gone, on spring or summer breaks, or at locations that attract vacationing families.
    Hotel operator Gaylord announced the latest deal last week. It's working with DreamWorks Animation to bring Shrek, Kung Fu Panda's Po and Madagascar characters into its hotels. Under the arrangement, Shrek could show up at a child's birthday party. And the Madagascar penguins could go down the ice slide in the Gaylord hotels' popular wintertice show.
     
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  2. uggboy
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    uggboy Gold Member

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    They all want attract the future of hotel guests, however to do just that, they must literally get attention and scream louder and louder to attract them in the first place! In my opinion, this is yet another cross-marketing opportunity to fill rooms // suites.;)
     
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  3. Wurm
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    Wurm Silver Member

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    Looks like someone stayed at the Madonna Inn in San Luis Obispo and had an "inspiration" :D
     
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