http://www.usatoday.com/money/industries/travel/2011-05-01-fantasy-hotel-barbie-room-shrek_n.htm Hotels are turning to children's fantasy icons — such as Barbie, Shrek and Snow White — to sell rooms, possibly at higher prices, to attract families. Disney, Gaylord and the Dorchester Collection are among hotel operators trying to capitalize on pop culture to fill rooms on weekends when business travelers are gone, on spring or summer breaks, or at locations that attract vacationing families. Hotel operator Gaylord announced the latest deal last week. It's working with DreamWorks Animation to bring Shrek, Kung Fu Panda's Po and Madagascar characters into its hotels. Under the arrangement, Shrek could show up at a child's birthday party. And the Madagascar penguins could go down the ice slide in the Gaylord hotels' popular wintertice show.