Buy miles promo: People Power up to 60% bonus

Discussion in 'United Airlines | MileagePlus' started by Wandering Aramean, Sep 3, 2013.  |  Print Topic

  1. Wandering Aramean
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    Wandering Aramean Gold Member

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    Interesting take on a bonus for buying miles. The base bonus over the next 3 days is 30%. Depending on how many people buy the bonus rate increases up to 60% if they get 1500 or more buyers.

    [​IMG][​IMG]

    http://www.ualmiles.com/PROMO_buymilessept2013.jsp?

    Miles are pricing out a 3.7 cents each with a minimum of 5,000 purchased in this promo. That translates to ~2.35 CPM if the 60% bonus rate kicks in. That's still something of a premium, but it is an interesting marketing approach.
     
  2. Pizzaman
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    Pizzaman Co-founder

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    I'll be interested to see how many subscribe to this. I might be a buyer if they did this with PQMs.
     
  3. Wandering Aramean
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    Wandering Aramean Gold Member

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    The valuation mostly sucks if you're aware of the MIleage Maximizer approach to the system. I'm a fan of it for being new and different, not because it is actually good value.

    ETA: Already 47 buyers in the first 45 minutes or so since I got the email (there were 2 when I clicked initially).
     
  4. Kalboz
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    Kalboz Gold Member

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    Is it a UA or Points.com purchase?
     
  5. Wandering Aramean
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    Wandering Aramean Gold Member

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    UA.com. They handle their own for this rather than outsourcing it to points.com.
     
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  6. Flyer1976
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    Flyer1976 Gold Member

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    It's up to 262 buyers at the moment so it's now a 35% bonus.
     
  7. icurhere2
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    icurhere2 Gold Member

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    Get your gullible friends and family to buy miles as well by sharing on Facebook and Twitter! That's indeed creative ...
     
  8. Wandering Aramean
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    Wandering Aramean Gold Member

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    If you don't know that it is a bad deal then it isn't that your friends are gullible, it is that you didn't know any better.

    Me selling my friends on it would be shameful. That's not the case for most people.

    Also, now up to 353 as of 12:$6pm EDT.
     
  9. desamo

    desamo Gold Member

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    375 now. Interesting.
     
  10. Mirror74

    Mirror74 Gold Member

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    Even if there will be 60% bonus, this is still some 2.35 cents/mile, more than with premier accelerator offer you can get when you buy a ticket with UA... today I bought a ticket from Europe to ORD on UA metal, and my offer to buy extra miles is 630 USD for 30000 miles...
     
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  11. boondr

    boondr Gold Member

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    So with the UA Select card 100000 miles and a 60% bonus gets 171287 miles (3x UA.com spend) at ~$.022/mile +3762 PQM if I am not mistaken.
     
  12. Wandering Aramean
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    Wandering Aramean Gold Member

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    Up to 526 buyers at 4:15pm EDT on day 1.

    I have no idea how this transaction will post in that context. Even at that price point, however, still probably not a great deal given that 2cpm should be reasonably easy to attain, without the risks.
     
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  13. boondr

    boondr Gold Member

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    I am not a buyer at any price (well if it is ridiculously cheap like say <$.0025/mile I am in) just doing the math because I was thinking about it.
     
  14. KenInEscazu

    KenInEscazu Gold Member

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    Even if buying them with a UA card, it's still a bad value. We can buy things with the UA cards that we want which have value to us and get the miles for free. Buying something that is too expensive just to earn the miles is a bad deal whether it's an object or MP miles.

    I have stopped buying MP miles altogether since getting the card. I earn more miles than I think I can use, as my business generates so much spend that I am constantly paying it off (almost daily) and running it back up.

    If I am going to buy miles, as much as I hate to say it, I'm buying Lifemiles during their 2x1 specials. They cost $0.015/mile that way, plus they offer miles+money where I can buy over 50% of the miles needed for any given ticket at the same $0.015/mile price. While I have my issues with the airline, they are *A, and I can use them for my frequent Costa Rica-to-Colombia hops, or even to the USA after hitting my 1K requirements for a given year. I just bought 50,000 last month, btw.
     
  15. Wandering Aramean
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    Wandering Aramean Gold Member

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    At 6pm EDT the ticker was at 593 buyers.
     
  16. KenInEscazu

    KenInEscazu Gold Member

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    They will easily get fr more than 1500 buyers. This is a marketing thing to make it look like it was such a good deal that they sold to far more than 1500 customers. It's a bad deal made to look like a good deal.

    Does anyone here really think that UA could offer ANYthing and not get 1500 takers? Sure does have me thinking about future promotions of my own, however. Well done, UA! :D
     
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  17. genemk2

    genemk2 Gold Member

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    Dry flights.
     
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  18. NYCUA1K

    NYCUA1K Gold Member

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    Right now, I am being offered 75,000 miles for $1,575 or 2.1 cpm in conjunction with my November trip to SIN. This is a much more attractive deal than the 2.35 cpm with a 60% bonus being offered under this deal...

    IME, the monetary "value" of this "auction" is so bad that the only way to understand it is that it is meant to target those not in the know...
     
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  19. Wandering Aramean
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    747 @10:16pm EDT.
     
  20. Flyer1976
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    909 as of 7:58am Eastern.
     
  21. desamo

    desamo Gold Member

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    1330 now.
     
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  22. KenInEscazu

    KenInEscazu Gold Member

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    Oh my... I'll bet some marketing guru at UA is getting pretty nervous about now. :D
     
  23. desamo

    desamo Gold Member

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    Doubtful. They apparently hit 1500.
     
  24. KenInEscazu

    KenInEscazu Gold Member

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    I wonder if someone is packing a box at their desk tonight. ;)
     
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  25. Wandering Aramean
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    Wandering Aramean Gold Member

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    Why? They get to claim massive success. :confused:
     
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