British Airways Uses Playlist To Improve The Taste Of Food

Discussion in 'Blogstand' started by Prior2Boarding, Oct 20, 2014.

  1. Prior2Boarding

    Prior2Boarding New Member

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    British Airways is experiencing with a new science that focuses on a playlist to improve the taste of food. There was a pretty interesting article on Skift about how British Airways is working with science to improve the taste of their food on flights. Charles Spence, a researcher at Oxford University, has discovered that certain kinds of music can trick the taste buds, thereby improving the taste of the food. This works by the songs tricking the brain into finding the taste of the food more flavorful, which means British Airways will be able to use less ingredients, like salt and sugar, but still maintain the taste of their food. Courtesy: British Airways According to Skift: This is the new science of Sonic Seasoning, which British Airways has employed to improve in-flight Dinning at 35,000ft. Professor Spence carried out his first experiments on the relationship between sound and taste at Heston Blumenthal’s award-winning Fat Duck restaurant. He used a single trombone note for bitter, mixed with the rumble of car traffic through a tunnel, as you do, and the reverb of a grand piano for sweetness. Playing an assortment of musical combinations, Spence’s experiment revealed, cooks can dial certain ingredients down [...] The post British Airways Uses Playlist To Improve The Taste Of Food appeared first on Fly2Travel.

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