British Airways upgrades website with new look homepage

Discussion in 'British Airways | Executive Club' started by sobore, Apr 27, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    British Airways has upgraded its website,, with the addition of a completely new homepage.
    The homepage has been comprehensively redesigned to make it easier to use and navigate, as well as making it more inviting and accessible to customers. Striking imagery has been added throughout the page with clearer information on products, services and offers.

    Andy Newman, British Airways’ manager, said: "First impressions count, which is why we’ve devoted so much time in making sure that our award-winning website is even better at engaging our customers, from the first click.

    "Ease of use is a key principle we bring to all our digital channels, so we’ve developed a new easier way of navigating around, with a clearer ’Manage My Booking’ area and a better use of evocative destination images to help inspire customers and make the most of their trip"

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    LETTERBOY Gold Member

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    I thought it was OK the way it was, but the new page looks good.

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