My wife and I each got the BA Visa in the first 100,000 mile offering. Seemed like a no-brainer. In addition, I'm fortunate to be able to use credit cards to pay for many of the expenses in my dental practice so the $30,000 spend for the annual 2-4-1 voucher is no problem at all. When I got the card, there was no question what the first trip was going to be - a return trip to Israel after almost 20 years. Cost was 195,000 miles in First Class (130,000 in Business) but 200,000 of those miles came as a gift from BA. Got my voucher and waited for the 11 month mark for the flights to become available. I booked the moment I could but in reality, one of the advantages of BA is good availability, especially in First - so we did not have to "jump" on the tickets but after years of playing these games, that's just my style! We returned Tuesday and were very pleased and impressed. We have flown BA First and Business before and it is a wonderful product. This trip,. three of the four legs were in the renovated new First Class cabin. Departed JFK, landed at Heathrow and had plenty of time in the First Class lounge for a shower and clothing change. Then spent some time in the spa and had a 20 minutes massage in one of their massage chairs (where can I get one??!!). Fully recharged, we rested until time to board the next flight to Tel Aviv. On return, the first flight was in the old First - still comfortable and the biggest difference was the small video screen. Flight back to JFK and the trip was over. Service was all top notch. Good I had a limo waiting to drive us home because it's hard to say no to great wines and top-level scotch! People hate travel but this experience was like staying at a fine hotel - you can look forward to that as much as the city you are touring! Yes, I had to pay about $1500 total in fees but that, to me, was less than the cost of one coach ticket. As someone else pointed out, if you were told there was no fee for you but a companion ticket in First would cost $1500 - well, who would say no?! We already have a voucher on my wife's account and will use it for flights to a Baltic cruise next June. And as long as BA keeps offering this, doesn't dramatically alter their redemption schedule and maintains their good availability - they've got me! Yes, doesn't really work for some locations since it has to be BA metal and some of their redemptions are very, very high. But for Europe and the Middle East, the 2-4-1 is a great deal for me whether we choose Business or First (fees too high to use for Coach).