British Airways launches plane-themed pop-up space

Discussion in 'British Airways | Executive Club' started by sobore, Mar 9, 2012.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    http://www.designweek.co.uk/news/british-airways-launches-plane-themed-pop-up-space/3034184.article

    British Airways is set to launch a pop-up space in east London, which has been designed in-house and with experiential design consultancy Cake, and aims to ‘recreate a premium flying experience’.
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    The space, on Shoreditch High Street, will comprise an art gallery, a cinema and a dining lounge and will be open on selected weekdays from 4-17 April.
    Dubbed Flight BA2012, BA says the space will ‘celebrate the best in British talent in the run-up to the London 2012 Olympic and Paralympic Games’. BA is the official airline of the Olympics.

    http://www.designweek.co.uk/news/british-airways-launches-plane-themed-pop-up-space/3034184.article
     
    techguru likes this.
  2. techguru
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    techguru Silver Member

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    Not sure how well this is actually going to go, but looks like it is neat...
     

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