I tried to do a search on this thread title and didn't get many hits - so here goes. There are obviously a lot of people who have status at multiple hotel chains (and even airlines - but for my needs - chains is what I am looking for), so can anyone break down why they either stick with one brand hotel for all their stays or follow the best deals/get status at multiple brands? I travel for work, am on the road ~100-150 nights a year. Depending on where the client is and what their expense pain threshold is, I don't always have the option of being loyal to one brand. My loyalty has switched so much that now I am top tier at Starwood, Marriott, and Hyatt. Lately I have been following the best promotions - I would simply figure out which promo I could get the most value out of and try and top that off, then move on to next best, etc. I also do know that there are co-workers who will do anything to stay loyal to their brand, including driving a long distance every day so they make sure they can find one of their hotels "near" the client. These folks have racked up hundreds of thousands of points at their respective chains and will stay there regardless of promotions. So my ask of this community - what do you do and why do you do it? If this was already discussed elsewhere I am sorry about that!!! You can flame me - but at least point me in the right direction when you do it - haha!!