Book Southwest Awards Before Unknown Devaluation

Discussion in 'Blogstand' started by BoardingArea, Apr 15, 2015.

  1. BoardingArea

    BoardingArea News Feed

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    In February, Southwest announced that they'd be making some changes to the Rewards Rewards frequent flyer program as of April 17, 2015. Historically Rapid Rewards has been a pretty straightforward revenue based frequent flyer program, whereby the cost of an award ticket is directly correlated to the cost of a revenue ticket. That hasn't stopped Southwest from making devaluations, though. For example, last April Rapid Rewards devalued their redemption rates. For Rapid Rewards tickets, they went from charging 60 points per dollar of airfare to charging 70 points per dollar. However, it looks like the pricing for Rapid Rewards award tickets will become even more dynamic as of April 17, 2015. Here's how Southwest describes the changes: The post Book Southwest Awards Before Unknown Devaluation appeared first on One Mile at a Time.

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