Boeing's New 747-8 to Compete With Airbus A-380 http://seekingalpha.com/article/252908-boeing-s-new-747-8-to-compete-with-airbus-a-380 Without question, these are nice aircraft for passengers. Efficient, quite and comfortable. The A-380 seats over 600 passengers, while the new 8i will likely be seen mostly with under 500. (TBD) Despite all other considerations, my question would be; what is the cost per passenger seat mile ? I generally hold Zacks in high regard, but they still have a sell rating on BA. I had been a bit worried about the 747-8i. There are very few orders. Its been more successful as a freighter. I consider Lufthansa to be one of the best run large airlines in the world from a business standpoint, but that is open to debate. LH is the launch airline customer for the 8i and a good gauge being an A-380 operator. Emirates had commented that they think the reason airlines aren't buying it, is because the 777 better fits this class. I still think there are other reasons, but being efficient and building cash still seems to be the airline game for Q1.