Boeing 737MAX strategy defined: excellent Aviation Week report

Discussion in 'Travel Technology' started by jbcarioca, Jul 12, 2012.  |  Print Topic

  1. jbcarioca
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    jbcarioca Gold Member

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    As Boeing begins to successfully sell the 737MAX and the UA and Airlease order add impetus, this article explains many of the issues surrounding updates to Boeings most important franchise. The article suggests Being, by being very conservative, may have an entry to service before 2017, but at the cost of possible earlier obsolescence. All airframers make these decisions, but this article suggests that Boeing is shying away from the aggressive approach of the B787, just as Airbus did with the A320NEO depart from the aggressive approach to the A350. We are headed into interesting times...


    http://www.aviationweek.com/Article.aspx?id=/article-xml/AW_06_18_2012_p54-465857.xml&p=1
     
  2. MSPeconomist
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    MSPeconomist Gold Member

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    Interesting. It's all the economics, in particular fuel efficiency, although higher resale value compared to Airbus in general is also an important selling point for Boeing. After the risk of losing the company over 787 delays, now Boeing is playing the technology and even the manufacturing lines quite conservatively.

    On the design side, so much of the MAX's advantages are coming from the new wing tips. Yet the overall weight will be larger, which is surprising; I would have expected the redesign effort to use lots of new technology and materials to shed pounds.
     

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