bmi Silver Card renewal mailer

Discussion in 'bmi | Diamond Club' started by bta, Feb 13, 2011.  |  Print Topic

  1. bta
    Original Member

    bta Silver Member

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    I recently received a nice package from bmi via postal mail, containing information on Diamond Club, and an offer for 150 GBP to renew my silver status. I don't think I actually ever had Silver status, although I did status match to Gold in 2009, but haven't renewed it.

    It was interesting to see how nice the package is sent to a blue (general) member, as compared with the elite mailings I receive from other programs. I know bmi has cut a lot, but still apparently have a mailing budget.
     
  2. adl73x
    Original Member

    adl73x Gold Member

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    If you status matched to Gold in 2009, you should have soft landed to Silver for 2010. The mailer is an offer that has been made often to expiring or expired Silvers for a paid continuation of status. Add a few months bmi quirkiness and it seems quite normal.
     

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