Best Western Rewards Announces 25 Weeks of Giving Promotions to Celebrate Loyalty Program's 25th Anv

Discussion in 'Best Western | Rewards' started by sobore, Apr 29, 2013.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    Best Western International, the World’s Biggest Hotel Family®, is celebrating 25 years of its guest loyalty program, Best Western Rewards® (BWR®), with 25 weeks of exciting promotions and giveaways to show appreciation and give thanks to its faithful members.
    BWR’s 25th Anniversary promotions will include:
    • 25-year members of BWR will be awarded Diamond for Life membership status – the program’s highest Elite tier. As a Diamond for Life member, they’ll automatically receive 30 percent bonus points on all future qualifying stays, either 250 bonus points or a snack and beverage for each stay, a free room upgrade when available and many other exciting Elite-only offers.
    • 250,000 bonus points will be awarded to five lucky Elite members who qualify for the program’s “Jump Start to Summer” promotion (April 22 – June 9).
    • 25 Weeks of Giveaways (April through October): Each day, for 25 weeks (175 days), one randomly selected Elite member will receive a $25 Best Western Travel Card®, as an appreciation for their loyalty.
    • 25-year themed social media promotions will occur throughout the 25 weeks and will offer Twitter and Facebook fans opportunities to win prizes, including $250 Travel Cards.
    “We reject the industry’s trend of devaluing loyalty because we view the world through the customer lens,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “The Best Western Rewards 25th anniversary promotions build on the generous benefits already offered rewarding customers their loyalty.”

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