Behind the Curtain: What Delta is Really Trying to Do With Their Frequent Flyer Program

Discussion in 'Blogstand' started by BoardingArea, Aug 31, 2015.  |  Print Topic

  1. BoardingArea

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    Delta laid out a plan for SkyMiles several years ago. And all they're doing now is executing on it. When Delta rolled out the revenue-based earning part of their big overhaul of SkyMiles, I wrote that they had planned to go to revenue-based redemption too but backed off of that late in the game. Let's peak behind the curtain of what they were planning. Continue reading Behind the Curtain: What Delta is Really Trying to Do With Their Frequent Flyer Program...

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