Beer in Business/First

Discussion in 'General Discussion | Travel' started by kevincure, May 16, 2012.  |  Print Topic

  1. kevincure

    kevincure New Member

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    I'm curious - why don't airlines serve better beer, particularly in their premium cabins? There is something incongruous about serving Krug and caviar, then offering Amstel, Miller and Heineken to drink. A menu offering Rochefort 10, a nice sour, a Weihenstephaner hefeweizen, a Unibroue Trois Pistoles, and a nice pilsner would do nicely.

    The only airlines I know of serving a decent brew are tiny outfits like Horizon and Porter. Any thoughts?
     
  2. rwoman
    Original Member

    rwoman Gold Member

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    Could availability be an issue? Or simply ease of procuring widely available beers? I suspect cost factors in as well...not sure how many pick their airline based on beer options...

    :)
     
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  3. Jimgotkp
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    Jimgotkp Gold Member

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    Doesn't AS have good beers too? Doesn't surprise me that the Pacific NW-based airlines carry craft beers.

    Doesn't LX have that popular beer as well? Quollfrisch?
     
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  4. sobore
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    sobore Gold Member

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    Alaskan Amber served on Alaska Airlines.may be an exception.

    Richly malty and long on the palate, with just enough hop backing to make this beautiful amber colored "alt" style beer notably well balanced.
     
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  5. uggboy
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    uggboy Gold Member

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    Let's have some Champagne!:D Love Peroni Italy and Tiger Singapore!:) Plus, after somehting spicy a Cobra India or a Singha Thailand would be nice too!:)
     
  6. Menashe

    Menashe Silver Member

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    I like the Steam Whistle that they serve on Porter!
     
  7. violist
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    violist Gold Member

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    I think it's a residual snobbism from the days when beer was deemed
    to be the sole province of the great unwashed.
     
  8. autolycus

    autolycus Gold Member

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    While those would be great choices, I'd settle for any improvements at all. One limitation seems to be the un-necessary requirement that the beer be in a can. There is a bit of a weight issue, but if we're just talking first/business, it should be doable. With champagne and other wines, one bottle serves several passengers. With a beer bottle, it's one per passenger, unless they go with one of the Trappist ales or similarly boutique beers that come in 750mL bottles. Then you'd run into issues of whether an airline can actually get enough of the stuff to offer a consistent menu across it's flight schedule.
     
  9. LarryInNYC

    LarryInNYC Gold Member

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    Lots of first-rate beers are canning now since it's a perfectly acceptable (if still not too reputable) way of packaging and preserving beer.

    With the champagne-bottled beers you'd have to be reasonably confident that you would pour the whole bottle, or there'll be a lot of wastage. On the other hand, the bottle would only run $6 to $10 at cost, so the wastage would be less important than with champagne.

    I'm sure that there would not be a problem with supply unless the airline tried to buy single-batch specials. There's plenty enough Chimay, Brooklyn, etc, to go around.
     
  10. autolycus

    autolycus Gold Member

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    Very true. Guiness has been canned for a while, and I'm sure any number of US micro-brews would be thrilled at the opportunity to be on a major airline if that's all it took.


    Yeah, I had started to type something about waste, but even the most expensive beers wouldn't run anywhere near the cost of a higher-end wine, and there's certainly no guarantee that every bottle of champagne they pop is going to be consumed fully.
     
  11. yaychemistry

    yaychemistry Silver Member

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    I'm guessing availability might be an issue as well. Most good craft beers tend to be regionally brewed and distributed. Thus keeping a consistent stock of craft beers through the entire network might be difficult - and require dealing with multiple regional distributors instead of one large global distribution network for the macrobrews.

    A north american airline might have luck dealing with a company like Craft Brewers Alliance (aka Red Hook + Kona Brewing + Goose Island + some others), which has a larger distribution network and access to multiple brands.
     
  12. autolycus

    autolycus Gold Member

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    But even with the macrobrews, there are some much better choices than what is normally offered on flights. Guiness, Bass, Blue Moon (a Coors product), etc. are all quite readily available.

    What I'd REALLY love is for airlines like Delta, UA, US or AA to offer regional beers on flights to and from their respective hubs. UA's hub in Denver could easily offer any one of the excellent "micro-brews" in Colorado (Fat Tire, anyone?) and then offer a different selection out of EWR, a different one from Houston, etc. Delta could, of course, offer Sweetwater beers into and out of Atlanta. US Airways could stock Yeungling on flights to and from Philly... Their magazines and menus would only need a few more lines on the beverage section to make it work, and I think it'd be quite well loved by passengers, especially on the long hauls. Even if it's just free for business/first and paid for in coach like liquor is now...
     
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  13. LarryInNYC

    LarryInNYC Gold Member

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    So, I just checked in with a buddy of mine who is in the beer industry.

    The reason the beer is so lousy on board is purely price. The airlines want to buy low, the large brewers are willing to accommodate them.

    However, Jet Blue is now offering Brooklyn Summer Ale, so perhaps there's hope!
     
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  14. yaychemistry

    yaychemistry Silver Member

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    I would be excited for any of these options!
     
  15. Merlin
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    Merlin Gold Member

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    Now you can start guessing which airline that serve this for free, even to economy passengers.
    [​IMG]
     
  16. mattsteg
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    mattsteg Gold Member

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    Well, at least one airline is sort of giving you what you ask for. DL has Blue Moon for the summer. They used to offer up Leinenkugels as well, and generally have at least one decent local tap in each sky club. They at least toy with offering up decent options periodically.
     
  17. HaveMilesWillTravel
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    HaveMilesWillTravel Gold Member

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    Looks like a LH napkin to me :)
     
  18. autolycus

    autolycus Gold Member

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    Really? The choices on my flights to europe a few weeks ago were pretty poor. The SkyClubs have NO excuse for not offering a few beer choices, including at least 1-2 good ones. They can/do use a tap, for heaven's sake!
     
  19. mattsteg
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    mattsteg Gold Member

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    Blue Moon is within NA and carribean I think.

    The SkyClubs may not have an excuse not to, but I do not see similar quality choices in non-DL lounges in the US, so there's some credit to give.

    Certainly not saying they are where I'd like them to be, just that they're ahead of their direct competition, just as they are in the spirits area.
     
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  20. General_Flyer
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    General_Flyer Gold Member

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    I never cared for beer or any alcoholic beverages of any kind.

    So one might say it's a storage problem since the addition of beer is lowering the quantities of other beverages, and it may also depend upon the demand for beer compared to other beverages served Onboard.

    Just my $0.02
     

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