BBC and Lonely Planet: How and Whys !

Discussion in 'General Discussion | Travel' started by anileze, Nov 8, 2013.  |  Print Topic

  1. anileze

    anileze Gold Member

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    Skift's article on how BBC botched the acquisition of LP quotes BBC Trust as saying that the acquisition was a mistake similar to those done by others, so it is OK :) LP was sold at a loss, to a tobacco baron in the US by BBC.

    LP may have been very popular in the past, and still has a cult following amongst the backpacker crowd, it has over the years become stale. In fact LP too missed the digital revolution, and treated thorntree as a step-child.

    Wonder what the new owners, NC2 Media cooks up. Definitely much different from Google's acquisition of Frommer's.

    Lonely Planet was never my go-to Guide :)
    Last edited: Nov 9, 2013
    MSYgirl likes this.
  2. moongoddess

    moongoddess Silver Member

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    Lonely Planet was my online go-to place for travel information, and it's sad to see how the BBC wrecked it over the years. Their user-unfriendly decisions have driven a large percentage of the user base away, and I don't see them coming back regardless of what the new owners decide to do.

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