Bangkok Airways enlists top chefs to create more appealing menus for business-class flyers.

Discussion in 'Other Airlines | Asia/Australia' started by sobore, Jun 27, 2011.  |  Print Topic

  1. sobore
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    sobore Gold Member

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    Business-class passengers on Bangkok Airways are in for a new gastronomical experience in the skies, courtesy of chefs from three renowned eateries in Thailand who shared their sumptuous recipes.


    The privately owned carrier is attempting to impress premium passengers by offering signature dishes by famous restaurants as part of an overall upgrade of inflight products and services to differentiate itself from rivals.
    It is also meant to underscore its status as a full-service carrier, as some have mistaken it as a budget operator, even as it dubs itself "Asia's Boutique Airline".

    "We've looked at all customers' touch points and reckoned we could add culinary flavour to highlight passenger experiences," said ML Nandhika Varavarn, Bangkok Airways' vice-president.
    Bangkok Airways has joined hands with the Four Seasons Resort in Chiang Mai, the Pavilions at Phuket Relais & Chateaux and Greyhound Cafe to create "carte du mois" for "blue ribbon class" passengers over a six-month period starting next month.

    Under a non-payment venture with the airline through its "Exclusive Chef in the Sky by Bangkok Airways" campaign, each of the three restaurants has chosen four of its best-selling dishes to serve on board over a period of two months each.
    For instance, between July and August business-class passengers will be treated to the choice of: minced pork and smoked bacon balls served with steamed rice, fusili Phad Thai, shrimp-fried rice with old style chili paste, and grilled chicken with green curry sauce and steamed rice. All hail from Greyhound Cafe.

    The dishes will be mostly Thai or Asian because 80% of the airline's passengers are foreigners and they want to excite their tastebuds, said ML Nandhika.
    These meals will be served on the Bangkok-Samui, Bangkok-Phnom Penh, Bangkok-Maldives, Bangkok-Mumbai, and Samui-Singapore routes.

    The food will be prepared by Bangkok Air Catering Co (BAC), an airline catering firm operated under the Bangkok Airways group's umbrella, with recipes by the three restaurant partners.

    "These meals are a source of inspiration and motivation for our in-house chefs," said BAC managing director Linus Knobel.
    BAC is one of three airline caterers at Suvarnabhumi Airport, serving 18,500 meals a day for 21 international carriers. It delivers 4,000 meals a day to Bangkok Airways.
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  2. Kalboz
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    Kalboz Gold Member

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  3. gleff
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    gleff Co-founder

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    Hope the meals are good, I'll be flying to USM and they've got tons more service than TG, and business class is about $40 more each way than coach..

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