AT&T to end trial of 'Plus' loyalty program March 31 Read more: AT&T to end trial of 'Plus' loyalty

Discussion in 'Other Loyalty Programs' started by sobore, Mar 9, 2013.  |  Print Topic

  1. sobore
    Original Member

    sobore Gold Member

    Likes Received:
    Status Points:

    AT&T Mobility will end its test for its "Plus" loyalty program on March 31 and currently has no plans to commercially launch the program nationwide, a company spokesman confirmed. The program was started in early 2012.

    AT&T spokesman Mark Siegel confirmed that the program will end at the end of the month. "We've started informing participants that the trial is ending," he told FierceWireless. "Their benefits will be available through May 31." The trial's end was first reported by Engadget.

    The carrier started testing the program in a limited number of markets early last year to retain its most valued customers, but details of the program were always somewhat murky. The program launched across Colorado as well as in the Houston and Minneapolis markets.

    According to reports from last year, some of the benefits of the program included a preferential number (1-855-ATTPLUS) for customer service, waived upgrade fees, waived activation fees (for a second line only) and 25 percent off non-Apple accessories.

    Siegel said that AT&T does not have any plans to launch the Plus program nationwide "at this time."


Share This Page