See: http://www.cnn.com/2013/07/14/travel/asiana-offensive-names/index.html?hpt=hp_t3 Seems that Asiana is considering legal action, claiming "[t]he reputation of the four pilots and of the company had been seriously damaged by this report. The company is reviewing taking legal action against both KTVU-TV and the NTSB." Frankly, I don't know how they will prove damages. But, initially, I dunno that the pilots has such a great reputation, all things considered. Nor did the sophomoric stunt which gave rise to this ferfuffle, in my mind, impact their or Asiana's standing in any community. It was immediately recognized as a hoax and likely falls into the same category as unactionable, if tasteless, parody.