The mythology of Singapore Airlines as a "perfect" airline has been well and truly shattered. SQ's management is issuing frantic "Mayday!" warnings to investors, as the mirage of excellence gives way to a reality of red ink driven by invigorated competition and catering to the redemption whims of cheapskate travel hackers. "SIA’s long-haul routes have been almost consistently loss-making since FY09 as its competitors have refined their strategy and successfully established themselves into SIA’s markets." http://sbr.com.sg/aviation/news/distressed-sia-tells-analysts-mayday-mayday-mayday While starry-eyed SQ fanboys ponder a sorrowful future, flyers who keep their trust in the dear respected Supreme Leader Jeff Smisek and United Airlines will continue to see improvements in their travels.